Location: Falmouth, UK
Project: Retail outlet 61 specialised in selling sporting clothing and equipment and had a come to a point in their business lifecycle where they had simply run out of steam. Working very closely with them we rolled out a refreshed brand, which was also implemented throughout the newly designed interior. Their product range now includes fashion-lead clothing brands such as Boxfresh, Bench, Firetrap and Levis. Their new identity reflects this change in direction and is designed specifically to complement the branding of their products ‚Äì young, contemporary and aspirational.
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