Client: Avanti Screen Media
Location: London, UK
Project: Using photographer Danny Clifford as a benchmark for aspiring young photographers, this advertisement was designed to be broadcast on plasma screens in bars and clubs across the UK. The content was created as part of the é─˛Say Fujié─˘ campaign for the é─˛Finepixé─˘ range of digital cameras and is aimed squarely at the 18-30 year old market likely to be frequenting these venues. The piece was worked up from artwork supplied from an A4 press release.
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